Popilush’s Redtag Collection Honored by the NY Product Design Awards

Popilush is keeping an eye on the temperature in the fashion world—and the NY Product Design Awards have taken notice! That’s why we’re accepting the 2025 Gold Medal for our innovative Redtag Collection.

If you’re a longtime Popilush fan, you may have heard of Redtag. But perhaps it’s completely new to you. This collection was made to shake up the fashion game—that’s a big part of Popilush’s purpose, after all! But it’s also about prioritizing sustainability and forward-thinking design. Which aligns perfectly with what the NY Product Design Awards are all about.

Get to know the NY Product Design Awards

The NY Product Design Awards honor not only individual designers, but design teams and manufacturers across the world, focusing on people who’ve changed the game with innovative creations. The designs in question should be not only functionally advanced and convenient, but aesthetically pleasing. They could be a part of an entrant’s personal projects, a commercial endeavor, or academic research.

Technological innovation isn’t all about smartphones, robots, and AI. It’s also about changing the way we approach classic products—like clothing. That’s where Popilush comes in, and we’re excited that our Redtag Collection has been recognized on this level.

What sets Popilush’s Redtag Collection apart?

The Popilush Redtag Collection was made with cold weather in mind. We focused on using WARM-TECH, a special fabric technology made with fibers infused with recycled coffee grounds.

Yes, recycling is built directly into the design—it’s part of our initiative to prioritize sustainability. The more we can reuse and repurpose, the better. But we also know that it’s not enough to recycle. We also need to make the product easy for you to use and genuinely beneficial. WARM-TECH naturally takes infrared rays and coverts them into body heat. This means Redtag Collection pieces keep you warmer with less layering. While traditional cold weather clothing means packing on the heavy fabric and concealing your body, the Redtag Collection ensures your comfort while showcasing your figure.

You know what comes with body heat, though? Sweat, and as a result, odor. So we decided to address that as well. The Redtag Collection has built-in antimicrobial properties. This means it naturally reduces odor, creating a long-lasting freshness.

We know you want these properties—and the classic Popilush stretch and flexibility. That’s why the fabric is 48% elastic yarn. This means it stretches and shifts without bunching or tearing. The more elastic the fabric, the longer it lasts as well. It’s also anti-static, which is quite different from your conventional cold weather wear.  

The Redtag Collection stays approachable and easy to incorporate into your everyday outfits by featuring versatile pieces like a sweetheart mini dress, a bodysuit, and a mock neck midi dress. We don’t want you to feel like you can only break out Redtag pieces on special occasion. These clothes are meant to be a part of your regular ensembles, standing out in your closet for the best possible reasons. Plus, the clothing palette is perfect for fall and winter—think beige, black, dark red, and dark brown/caramel.

Try it for yourself

The best way to fully understand why the NY Product Design Awards recognized Redtag Collection is to try it for yourself! Pick out a piece ahead of fall—and find out what makes this innovative approach to seasonal wear so special.