Forbes Spotlights Popilush Swimwear: Confidence That Goes Beyond The Beach

Summer swimwear is having a moment—and it's no longer limited to the beach.

In its feature 2026 Swimwear Trends That Go Beyond The Beach, Forbes highlighted the Popilush Zip-Front Waist Shaping Swimsuit as one of the season's standout styles. Recommended by style expert Matt Dillon, the swimsuit was praised for its flattering design, functional details, and inclusive fit, proving that great swimwear can be equal parts stylish and practical.

Designed for women who want to feel supported without sacrificing comfort, the swimsuit brings together targeted shaping and effortless wearability. A built-in waist-shaping panel creates a naturally streamlined silhouette, while the adjustable zip-front neckline lets you switch from a sporty look to a more elevated style in seconds. Removable padded cups offer flexible support, making it easy to wear your way.

Made with chlorine-resistant fabric, this swimsuit is designed to keep up with long pool days, beach vacations, and everything in between. Available in sizes XS–3XL, it reflects Popilush's belief that great design should feel accessible to all women, not just a select few.

What sets this piece apart is its versatility. The clean silhouette and modern zip-front detail give it a polished look that feels just as natural at a beachside club or resort as it does by the pool. It's a swimsuit designed to move effortlessly through every part of summer, wherever the season takes you.

Featured by Forbes as part of its roundup of the year's defining swimwear trends,the Popilush Zip-Front Waist Shaping Swimsuit reflects a simple idea: When comfort, thoughtful design, and flattering support come together, getting dressed for summer becomes so much easier.

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